Carrolls Irish Gifts
“Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we’ve thrown at them.”
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What we achieved…
60+
Tags in Google Tag Manager
24+
Months of Consultancy & Support
7+
Looker Studio Dashboards
Our work with Carrolls Irish Gifts began with a full audit of their existing Universal Analytics and Google Tag Manager set up, making recommendations and supporting with implementation of any necessary updates.
This was followed up with the creation of a suite of dashboards in Looker Studio ranging from executive summaries and annual overviews to detailed interactive breakdowns, covering data from Universal Analytics, Google Search Console, Google Ads, Meta Ads, and many other sources.
We also helped with the transition from Universal Analytics to Google Analytics 4, designing and implementing a new tracking measurement plan, and converting the Looker Studio dashboards to the new data source and tagging parameters.
We have also offered support and consultancy to the team with various other queries and tasks, including the installation of tracking pixels, creating custom segments and audiences, and ad hoc reports.
“I’ve partnered for a number of years with GlowMetrics on digital analytics and couldn’t be happier. Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we’ve thrown at them.
They’ve always provided timely, insightful and actionable advice. I’d highly recommend GlowMetrics.”
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NYCI: National Youth Council of Ireland
https://youth.ie/