Electric Ireland Superhomes
“GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing on our website.”
Visit Site
What we achieved…
7
Platforms reported on within custom dashboards
5
A/B Tests designed and conducted
18,500+
Experiment sessions observed in testing programmes
We worked with Electric Ireland Superhomes across a range of projects, tapping into many different aspects of our Digital Analytics services, and integrating multiple platforms and tools.
Key areas of this work included:
– Tracking of a new website and enquiry funnel via Google Tag Manager
– Supporting the transition from Universal Analytics to Google Analytics 4
– Creating custom dashboards to report on a range of data sources in Looker Studio
– Running A/B tests to help enhance user experience on the website with Google Optimize
Our process allowed us to collaborate closely with the team at Electric Ireland Superhomes, ensuring that we were able to tailor our approach and output to best suit their requirements, discuss feedback and recommendations, as well as providing additional support and advice when needed.
“GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Google Analytics Universal to GA4, and conducting A/B testing on our website.
Their expertise has been instrumental in shaping our analytics journey, providing valuable insights that have significantly contributed to enhancing the overall customer experience on our website. Their commitment to excellence has truly set them apart as a trusted partner in our data analytics initiatives.”
Enjoyed reading about this project? Find more like it below…
Carrolls Irish Gifts
https://carrollsirishgifts.com/