What we achieved…
increase in Sessions
Increase in Users
Increase in Pageviews
Newstalk got in touch in November 2016 whilst in the process of implementing a more data-centric, insight-led strategy to better inform both radio and written content on their website.
We embarked on an six-step analytics project which included a Google Analytics Audit & Tag Manager Implementation, Analysis & Insights, Optimisation, Data Visualisation, Training and Support which allowed them to maximise this strategy, ensuring confidence in their data, adding more extensive tracking and to analyse and ultimately better understand user behaviours, groups and patterns for all content across their website, apps and on-air. The ultimate aim was to ensure efficient use of data to make important business decisions in terms of commercial, content and overall usability, ensuring visitors get access to the content they want in the form they want it, while optimising commercial revenue streams.
In the three months immediately following the completion of our project (March-June 2017), Newstalk saw a 55% increase in Sessions, 117% increase in Users and 38% increase in Pageviews compared to the previous 3-month period. Compared to the same period in 2016, this was a 45% increase in Sessions, 89% increase in Users and 39% increase in Pageviews.
“Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and GlowMetrics have made this possible. The bespoke training provided to our team has helped bring everyone into the fold when it comes to our numbers and build confidence around our insights-led decisions.”