NewsWhip
“GlowMetrics’ knowledge of all things paid media is unmatched, they are true subject matter experts and also brilliant to work with. They’re fast, thoughtful, strategic and proactive.”
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What we achieved…
75%
lower Cost-Per-Acquisition than Industry Benchmarks
78%
increase in Leads and Key Report Downloads
52%
decrease to Avg. Paid Media Cost-Per-Click
We worked with NewsWhip to increase relevant traffic to their website, blogs, and whitepapers, with the primary goal of increasing lead generation and conversion. This was achieved via several SEO projects, data analysis projects and PPC campaigns across Google Ads, Microsoft Ads and LinkedIn Ads.
During this time, we were able to decrease the overall Cost-Per-Acquisition by 75% compared to the industry benchmarks, increase leads and key report downloads by 78%, and lower the average Cost-Per-Click by more than half.
Building on NewsWhip’s PPC preexisting accounts, we built out multi-channel lead generation funnels across Google Ads (Search, Display, Demand Gen) and Linkedin Ads (Single Image, Carousel, Video) expanding upon NewsWhip’s excellent thought leadership content. LinkedIn Ads and Google Ads allowed the platform to define and target NewsWhip’s primary audience over several channels.
“The GlowMetrics team have been an invaluable partner to NewsWhip since 2021, their knowledge of all things paid media is unmatched, they are true subject matter experts and also brilliant to work with. They’re fast, thoughtful, strategic and proactive. Couldn’t ask for better partners.”
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