NYCI: National Youth Council of Ireland
“We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring a smooth transition from Universal Analytics to GA4.”
Visit Site
What we achieved…
25+
Tags Set Up
350+
Data Widgets
22
Pages Across Two Custom Dashboards
NYCI initially got in touch with a request for analytics support, focusing on three key areas:
– A GA4 tracking workshop
– Implementing GTM tracking
– Updating their existing dashboards
We used Google Tag Manager to set up extensive tracking for their site, including an array of tags for user interactions with their programmes and events pages. We also built two custom dashboards, the first being for the overall site which provided clear and detailed visual representations of the website data, as well as data from across ad and social platforms such as Google Ads, Mailchimp, Facebook and LinkedIn.
The second dashboard was for NYCI’s programmes, allowing staff to see key metrics at a glance for each programme.
“We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4 (GA4) for the National Youth Council of Ireland. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring a smooth transition from Universal Analytics to GA4.
The project encompassed a comprehensive set-up of tracking, custom dimensions, and funnel reports, providing us with valuable insights for our data-driven approach.”
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