Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Digital Analytics Insights
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Kyle Crooks
Feb 8th 2024
Google Ads
6 min read
4 More Ways to Optimise a Google Ads Performance Max Campaign
Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...
Posted by
Nicola Russell
Jun 12th 2023
Digital Marketing Insights
3 min read
Introducing Google Merchant Center Next
Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...
Posted by
Hannah Magorrian
Dec 30th 2022
Digital Analytics Insights
8 min read
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...
Posted by
Nicola Russell
Oct 31st 2022
Google Ads
4 min read
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...
Posted by
Anna Growcott
Sep 11th 2022
Google Ads
2 min read
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...
Posted by
Nicola Russell
Jul 1st 2022
SEO
6 min read
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...
Posted by
Kyle Crooks
Jun 4th 2022
Digital Marketing Insights
4 min read
How to include Google Ads Extension Data in your Google Looker Studio Dashboard
Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...