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The latest news and views on the digital industry
Student Placement – My Time at GlowMetrics

Student Placement – My Time at GlowMetrics

Over the past 5 weeks I have been completing a placement in GlowMetrics, gaining a deeper knowledge of digital analytics and marketing. As an A-level student having never studied or had first-hand experience in marketing or in the business world, I started this...

Most Expensive Google AdWords Keywords in Ireland

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market? For many years keywords in mortgage, banking, insurance and...

A Placement Year In Review

A Placement Year In Review

My placement year as a Digital Marketing Assistant at GlowMetrics has now sadly come to an end, so I’ve written a short blog on my time here. I started my placement with a keen interest in the area of marketing, but although I had no prior experience or knowledge on...

LinkedIn: New ‘Lead Gen’ Forms, What Are They?

LinkedIn: New ‘Lead Gen’ Forms, What Are They?

So, you have an online form that you want people to fill in? People click the form and manually have to enter their details? You know the process, you’ve probably done it before! But now, imagine your form being filled in automatically. That is what ‘Lead Gen’ forms...

Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly.Essentially, they allow you to show addition information on your Google AdWords ads, and...

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