Kyle Crooks, Author at GlowMetrics

Kyle Crooks

Kyle is a Digital Marketing Executive at GlowMetrics, working on digital marketing campaigns for a range of clients via Google Ads, Bing Ads, social media, and other platforms.

Read our blogs from Kyle Crooks


GlowMetrics

Posted by

Kyle Crooks

May 15th 2024

Digital Marketing Insights

3 min read

Explaining Microsoft Advertising’s Multi-platform Feature

Running a business is hard. Sales, HR, Admin, Marketing, ensuring you have an endless supply of coffee… the list goes on. But what if you could run and manage search...

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GlowMetrics

Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

6 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

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GlowMetrics

Posted by

Kyle Crooks

Dec 21st 2023

Digital Marketing Insights

4 min read

Granting Access to Assets on Meta Business Manager

In life, we experience many complex challenges.  What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...

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GlowMetrics

Posted by

Kyle Crooks

Aug 8th 2023

Digital Analytics Insights

3 min read

A Guide to Audience Signals in GA4

To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...

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GlowMetrics

Posted by

Kyle Crooks

Jun 13th 2023

Digital Marketing Insights

3 min read

Everything You Need To Know About The 2023 Changes To Meta Shops Have Settled – Jan 2024

At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...

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GlowMetrics

Posted by

Kyle Crooks

Mar 4th 2023

Digital Marketing Insights

5 min read

Spot-on Advertising: 8 Things We Learned Running Spotify Ads

According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...

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GlowMetrics

Posted by

Kyle Crooks

Feb 24th 2023

Digital Marketing Insights

5 min read

Top 10 SEO Tools we use in 2024

A quick Google Search (or any other search) for ‘SEO tools’ can lead you down quite a large rabbit hole of SEO tools ads, lists of SEO tools and reviews...

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GlowMetrics

Posted by

Kyle Crooks

Jul 27th 2022

Digital Marketing Insights

6 min read

9 Free Ways to Improve your LinkedIn Business Page 

A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...

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GlowMetrics

Posted by

Kyle Crooks

Jul 1st 2022

Digital Marketing Insights

5 min read

9 Ways to Optimise a Performance Max Campaign

Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...

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GlowMetrics

Posted by

Kyle Crooks

Jun 4th 2022

Digital Marketing Insights

4 min read

How to Include Google Ads Extension Data in your Looker Studio Dashboard

Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...

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GlowMetrics

Posted by

Kyle Crooks

Nov 17th 2021

Digital Marketing Insights

4 min read

Activating Google Seller Ratings for your Ads Account

With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...

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GlowMetrics

Posted by

Kyle Crooks

Sep 29th 2021

Digital Marketing Insights

5 min read

Google Search Match Types: How do Keyword Match Types Work?

Match types are the bread and butter of Google Search Ads, helping us define exactly which search results we would like our ads to be served in. However, the misuse...

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