Read our blogs from Kyle Crooks
Posted by
Kyle Crooks
Jun 13th 2023
Digital Marketing Insights
3 min read
Everything You Need To Know About Changes To Meta Shops – June 2023
At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...
Posted by
Kyle Crooks
Mar 4th 2023
Digital Marketing Insights
4 min read
Spot-on Advertising: 8 Things We Learned Running Spotify Ads
According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...
Posted by
Kyle Crooks
Feb 24th 2023
SEO
5 min read
Top 10 SEO Tools we use in 2023
A quick Google Search (or any other search) for ‘SEO tools’ can lead you down quite a large rabbit hole of SEO tools ads, lists of SEO tools and reviews...
Posted by
Kyle Crooks
Jul 27th 2022
Digital Marketing Insights
6 min read
9 Free Ways to Improve your LinkedIn Business Page 
A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...
Posted by
Kyle Crooks
Jul 1st 2022
5 min read
9 Ways to Optimise a Performance Max Campaign
Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...
Posted by
Kyle Crooks
Jun 4th 2022
Digital Marketing Insights
4 min read
How to include Google Ads Extension Data in your Google Data Studio Dashboard
Over the past few months, a number of our clients have been requesting Google Ads campaign extensions data in their Data Studio reports. While this sounds simple enough, sadly there...
Posted by
Kyle Crooks
Nov 17th 2021
Digital Marketing Insights
4 min read
Activating Google Seller Ratings for your Ads Account
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
Posted by
Kyle Crooks
Sep 29th 2021
Digital Marketing Insights
5 min read
Google Search Match Types: How do Keyword Match Types Work?
In this blog post, we will look at the Google keyword match types in their most up to date form. Match types are the bread and butter of Google Search...