Read our blogs from Kyle Crooks
Posted by
Kyle Crooks
Feb 8th 2024
Google Ads
6 min read
4 More Ways to Optimise a Google Ads Performance Max Campaign
Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...
Posted by
Kyle Crooks
Dec 21st 2023
Digital Marketing Insights
4 min read
Granting Access to Assets on Meta Business Manager
In life, we experience many complex challenges. What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...
Posted by
Kyle Crooks
Aug 8th 2023
3 min read
A Guide to Audience Signals in GA4
To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...
Posted by
Kyle Crooks
Jun 13th 2023
Digital Marketing Insights
3 min read
Everything You Need To Know About The 2023 Changes To Meta Shops Have Settled – Jan 2024
At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...
Posted by
Kyle Crooks
Mar 4th 2023
Digital Marketing Insights
4 min read
Spot-on Advertising: 8 Things We Learned Running Spotify Ads
According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...
Posted by
Kyle Crooks
Feb 24th 2023
SEO
5 min read
Top 10 SEO Tools we use in 2024
A quick Google Search (or any other search) for ‘SEO tools’ can lead you down quite a large rabbit hole of SEO tools ads, lists of SEO tools and reviews...
Posted by
Kyle Crooks
Jul 27th 2022
Digital Marketing Insights
6 min read
9 Free Ways to Improve your LinkedIn Business Page 
A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...
Posted by
Kyle Crooks
Jul 1st 2022
Digital Marketing Insights
5 min read
9 Ways to Optimise a Performance Max Campaign
Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...
Posted by
Kyle Crooks
Jun 4th 2022
Digital Marketing Insights
4 min read
How to include Google Ads Extension Data in your Google Looker Studio Dashboard
Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...
Posted by
Kyle Crooks
Nov 17th 2021
Digital Marketing Insights
4 min read
Activating Google Seller Ratings for your Ads Account
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
Posted by
Kyle Crooks
Sep 29th 2021
Digital Marketing Insights
5 min read
Google Search Match Types: How do Keyword Match Types Work?
Match types are the bread and butter of Google Search Ads, helping us define exactly which search results we would like our ads to be served in. However, the misuse...