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Posted by
Hannah Magorrian
Jul 23rd 2015
Google Ads
2 min read
Value Track: How To Get Better Data From Your AdWords campaigns
The era of Upgraded URLs for AdWords is finally here and by now all your campaigns should be upgraded – whether manually or automatically. In May, we spoke about Upgraded...
Posted by
Hannah Magorrian
May 22nd 2015
Digital Marketing Insights
2 min read
Google AdWords Upgraded URLs: What You Need To Know
Earlier this year Google announced that they would be retiring the “Destination URLs” feature in AdWords and would require all accounts to migrate to “Upgraded URLS” by July. These “Upgraded...
Posted by
Michael Wilson
May 8th 2015
2 min read
Google Tag Manager v2 – What’s Changed?
One of the most useful tools we’ve found over the last year or so has been Google Tag Manager – it’s allowed us to help our clients set up their...
Posted by
Michael Wilson
Mar 13th 2015
Digital Analytics Insights
2 min read
Cohort Analysis (Beta) – Another new Google Analytics report!
Following on from the Active Users (Beta) Report we discovered recently, we've noticed another new addition in Google Analytics, the Cohort Analysis (Beta) Report. If you don’t have access to it yet,...
Posted by
Michael Wilson
Mar 12th 2015
Digital Analytics Insights
2 min read
Calculated Metrics (Beta) – new Google Analytics feature rolling out
Google Analytics have released another great feature, and this is one of my favourite updates so far. You can now work out a key metric based on data that’s already...
Posted by
Michael Wilson
Mar 8th 2015
Digital Analytics Insights
2 min read
Lifetime Value (Beta) – New Google Analytics report!
Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’...
Posted by
Michael Wilson
Jan 19th 2015
Digital Analytics Insights
< 1 min read
Active Users (Beta) – New Google Analytics Report!
We’ve recently come across the Active Users Report in Google Analytics. It’s still in Beta and is only available for a few of our clients’ accounts so far. Spotted it...
Posted by
Michael Wilson
Oct 29th 2014
Digital Marketing Insights
3 min read
Twitter’s Advanced Search for Local Businesses
One of my favourite things about Twitter is the fact it’s such an open platform. Yes, that means trolling is an issue but on the other hand, the opportunities are...
Posted by
Joanne Kearney
Dec 12th 2013
2 min read
Web Analytics: The challenge and the reward
It's one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail? By...