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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Hannah Magorrian

May 22nd 2015

Digital Marketing Insights

2 min read

Google AdWords Upgraded URLs: What You Need To Know

Earlier this year Google announced that they would be retiring the “Destination URLs” feature in AdWords and would require all accounts to migrate to “Upgraded URLS” by July. These “Upgraded...

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Posted by

Michael Wilson

May 8th 2015

2 min read

Google Tag Manager v2 – What’s Changed?

One of the most useful tools we’ve found over the last year or so has been Google Tag Manager – it’s allowed us to help our clients set up their...

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Posted by

Michael Wilson

Mar 13th 2015

Digital Analytics Insights

2 min read

Cohort Analysis (Beta) – Another new Google Analytics report!

Following on from the Active Users (Beta) Report we discovered recently, we've noticed another new addition in Google Analytics, the Cohort Analysis (Beta) Report.  If you don’t have access to it yet,...

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Posted by

Michael Wilson

Mar 12th 2015

Digital Analytics Insights

2 min read

Calculated Metrics (Beta) – new Google Analytics feature rolling out

Google Analytics have released another great feature, and this is one of my favourite updates so far.  You can now work out a key metric based on data that’s already...

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Posted by

Michael Wilson

Mar 8th 2015

Digital Analytics Insights

2 min read

Lifetime Value (Beta) – New Google Analytics report!

Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’...

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Posted by

Michael Wilson

Jan 19th 2015

Digital Analytics Insights

< 1 min read

Active Users (Beta) – New Google Analytics Report!

We’ve recently come across the Active Users Report in Google Analytics. It’s still in Beta and is only available for a few of our clients’ accounts so far.  Spotted it...

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Posted by

Michael Wilson

Oct 29th 2014

Digital Marketing Insights

3 min read

Twitter’s Advanced Search for Local Businesses

One of my favourite things about Twitter is the fact it’s such an open platform. Yes, that means trolling is an issue but on the other hand, the opportunities are...

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Posted by

Joanne Kearney

Dec 12th 2013

2 min read

Web Analytics: The challenge and the reward

It's one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail? By...

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