During the redevelopment of their website, 98FM contacted GlowMetrics in order to ensure their tracking requirements were in place before going live. They also wanted to have an intelligent reporting framework in place to reap actionable insights, further becoming a data-led organisation, optimising marketing campaigns and increasing user engagement across the website for both written content and online listeners.

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What we achieved…


month long analytics project driven by data


Digital Media Awards Bronze Winner


Eir Spider Award Finalist

We used Google Tag Manager to set up extensive tracking for their on-site streaming service, as well as a number of other significant user interactions which weren’t tracked before. Our Custom Reports also provided granular streaming metrics and our bespoke dashboards allowed key metrics to be seen at a glance.
We also produced a detailed breakdown of user behaviour and optimisation opportunities which could be taken on board for the site redevelopment.

As a result, 98FM made a number of UX changes to the way content is delivered and the functionality of their streaming service, based on user interactions. Our work with 98FM was awarded bronze in the 2016 Digital Media Awards in the ‘Data and Analytics’ Category and also shortlisted in the 2015 Eir Spider Awards.

98FM had recently moved into a space where data analytics was becoming more important to our business decisions, particularly our marketing plans. By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online listenership particularly.

Kathryn Ryan