Fraser Hart

We worked with Anthony Nicholas Group to implement all web tracking for their newly redesigned websites for renowned jewellers, Fraser Hart (UK) and Fields (IE).

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Fraser Hart

What we achieved…


Tags across two websites


Tag Types covering a range of integrations


Months of ongoing consultancy

This project included creating a measurement plan to ensure the tracking of major and intricate user interactions across both websites – from browsing to researching to their purchase journeys; making sure this data is available in Google Analytics for analysis.

We also supported conversion tracking across ad platforms including Bing, Google Ads and Facebook and ensured successful ecommerce tracking integration with third party payment platforms.

We worked with Michael and Joanne from GlowMetrics to get our websites tracked and help us with other tracking queries. Michael did the majority of the setup and he was amazing, very fast and thorough and also honest in what we needed/didn’t need. He’s since helped the team with several other tracking related questions, whether it was social or PPC. We are now in a position to properly analyse our websites, create more detailed reports, discover insights and action on them to help improve our online KPIs. I highly recommend GlowMetrics to anyone who need support around Google Analytics and tracking.

Michaela Thode

Anthony Nicholas Group