Posted by
Kyle Crooks
Aug 8th 2023
Google Analytics
3 min read
A Guide to Audience Signals in GA4
To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...
Posted by
Michael Wilson
Jan 18th 2023
Google Analytics
5 min read
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...
Posted by
Joanne Kearney
Nov 11th 2022
Digital Analytics Insights
6 min read
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Posted by
Hannah Magorrian
Nov 8th 2022
Google Analytics
3 min read
Top Tips to Pass the Google Analytics Individual Qualification Exam
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...
Posted by
Joanne Kearney
Oct 18th 2022
Google Analytics
4 min read
12 Simple Steps To Exclude Internal Traffic From GA4
Stopping internal traffic from being reported in your Universal Analytics account used to be so simple - it’s a little tricker now in GA4. We're here to help - if...
Posted by
Conor Ross
Dec 3rd 2021
Google Analytics
6 min read
Reference Lines and Trend Lines in Data Studio
Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Data Studio, can be a tough task. Rarely does a week go by without...
Posted by
Michael Wilson
Dec 2nd 2021
Digital Analytics Insights
2 min read
What is /trafficbot.life and why is it appearing in Google Analytics?
There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
Posted by
Michael Wilson
Oct 22nd 2021
Digital Analytics Insights
4 min read
GA4 Event Tracking via GTM – Where are my Event Parameters?
The latest version of Google Analytics - GA4 - brings a whole new measurement framework. It also requires a whole new set of Google Analytics tags to be configured via...
Posted by
Joanne Kearney
Sep 11th 2021
Digital Analytics Insights
4 min read
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...