Read our blogs from Nicola Russell
Posted by
Nicola Russell
Apr 22nd 2024
Digital Marketing Insights
4 min read
PPC Espionage: How to Spy on Your Competitors’ Ads
In PPC, staying ahead of your competitors requires more than just intuition; it demands strategy, insight, and a little bit of spying. Yes, you read that right - PPC espionage....
Posted by
Nicola Russell
Mar 26th 2024
Digital Marketing Insights
4 min read
From FID to INP: Understanding Google’s Update to Core Web Vitals
On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...
Posted by
Nicola Russell
Oct 31st 2023
Digital Marketing Insights
4 min read
Black Friday – 5 Steps to Get your Google Ads Ready
Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....
Posted by
Nicola Russell
Jun 12th 2023
Digital Marketing Insights
3 min read
Introducing Google Merchant Center Next
Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...
Posted by
Nicola Russell
Mar 4th 2023
Digital Marketing Insights
5 min read
How Internal Links Can Improve Your Website’s SEO
Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...
Posted by
Nicola Russell
Jan 17th 2023
SEO
6 min read
2023 SEO Forecast: What to Expect & How To Prepare
As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...
Posted by
Nicola Russell
Oct 31st 2022
Google Ads
4 min read
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...
Posted by
Nicola Russell
Jul 1st 2022
SEO
6 min read
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...
Posted by
Nicola Russell
May 27th 2022
Digital Marketing Insights
3 min read
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...
Posted by
Nicola Russell
Apr 15th 2022
SEO
4 min read
The Quick & Easy Way to Create Structured Data
Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...
Posted by
Nicola Russell
Feb 18th 2022
Digital Marketing Insights
4 min read
How to Find & Fix Orphan Pages
They might not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Fortunately, finding orphan pages is...
Posted by
Nicola Russell
Dec 5th 2021
Digital Marketing Insights
5 min read
Getting Started with Structured Data
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating and implementing Structured Data on your site. In 1998, search engines weren’t...
Posted by
Nicola Russell
Nov 15th 2021
Digital Marketing Insights
5 min read
Do You Still Need to Disavow Links in 2021?
Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO...
Posted by
Nicola Russell
Oct 15th 2021
Digital Marketing Insights
6 min read
Featured Snippets & How to Optimise for Them
Everyone wants to be #1 in the Google search results, but for many queries being ranked #1 isn't enough anymore. Often we're seeing featured snippets taking the top spot. But...
Posted by
Nicola Russell
Sep 8th 2021
Digital Marketing Insights
3 min read
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. We've talked about how to...
Posted by
Nicola Russell
Jul 21st 2021
Digital Marketing Insights
5 min read
Google Ads: Important Metrics to Monitor
You've launched your Google Ads campaign and after a few weeks, you're super excited to dive in and start optimising your campaign. You log into Google Ads...and you don't even...
Posted by
Nicola Russell
Apr 10th 2021
Digital Marketing Insights
4 min read
Google Autocomplete for SEO
Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions appear: Autocomplete...
Posted by
Nicola Russell
Feb 23rd 2021
Digital Marketing Insights
4 min read
Exclude Mobile App Placements in Google Display
Display ads can be an extremely useful part of any Google Ads campaign. Not only do they offer a more cost-effective reach than a Google Search campaign, but they also...
Posted by
Nicola Russell
Jan 22nd 2021
Digital Marketing Insights
6 min read
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation....
Posted by
Nicola Russell
Jan 18th 2021
Digital Marketing Insights
5 min read
How to Use the Google Ads Auction Insights Report
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google...
Posted by
Nicola Russell
Nov 9th 2020
Digital Marketing Insights
6 min read
6 Ways to Prep Your Google Ads Campaigns for Black Friday
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Posted by
Nicola Russell
Sep 1st 2020
4 min read
Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor
Google is always changing and tweaking their algorithm. Most of the changes they don’t announce so when they do, you know it’s going to be a big deal and back...
Posted by
Nicola Russell
Nov 27th 2019
Digital Marketing Insights
4 min read
How to Set Up A Smart Shopping Campaign in Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear that automation...
Posted by
Nicola Russell
Nov 11th 2019
Digital Marketing Insights
3 min read
Google Ads Lead Form Extensions
Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not...
Posted by
Nicola Russell
Oct 25th 2019
Digital Marketing Insights
4 min read
5 Reasons PPC needs Google Tag Manager
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...
Posted by
Nicola Russell
Oct 1st 2019
Digital Analytics Insights
3 min read
Google Data Studio: Edit the Layout of the Navigation Menu
Editor's Note - 2022 Update: Google has added new navigation options to Data Studio, with the new Tabs layout offering a clean and intuitive method of report navigation. There's also...
Posted by
Nicola Russell
Sep 30th 2019
Digital Marketing Insights
3 min read
Average Position is Dead! Long Live Impression Share
It’s time to say goodbye to Avg. Position; it’s been a part of Google Ads (formally Google AdWords) from the start, but now it’s no more, starting from September 30th...
Posted by
Nicola Russell
Sep 20th 2019
Digital Marketing Insights
3 min read
Why You Should Consider Using LinkedIn Lead Gen Ads
LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate recruitment platform, but...
Posted by
Nicola Russell
Jul 30th 2019
Google Ads
4 min read
Quality Score Analysis & Data Studio
What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost...
Posted by
Nicola Russell
Jun 25th 2019
Digital Marketing Insights
8 min read
Mini Technical SEO Audit Checklist
All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread...
Posted by
Nicola Russell
Feb 15th 2019
Digital Analytics Insights
4 min read
It’s time to check your Google Analytics for Amazon Bot Spam
UPDATE: As of 4th February 2020, the 'Network Domain' and 'Service Provider' dimensions in Google Analytics have been marked as 'no longer supported' and are returning (not set) values -...