Nicola Russell, Author at GlowMetrics

Nicola Russell

Nicola is the Digital Team Lead at GlowMetrics, preparing and executing PPC & SEO strategies for new and existing clients. Nicola specialises in integrated marketing campaigns, combining the best of paid social and paid search to get the finest of results for her clients

Read our blogs from Nicola Russell


GlowMetrics

Posted by

Nicola Russell

Apr 22nd 2024

Digital Marketing Insights

4 min read

PPC Espionage: How to Spy on Your Competitors’ Ads

In PPC, staying ahead of your competitors requires more than just intuition; it demands strategy, insight, and a little bit of spying. Yes, you read that right - PPC espionage....

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GlowMetrics

Posted by

Nicola Russell

Mar 26th 2024

Digital Marketing Insights

4 min read

From FID to INP: Understanding Google’s Update to Core Web Vitals

On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...

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GlowMetrics

Posted by

Nicola Russell

Oct 31st 2023

Digital Marketing Insights

4 min read

Black Friday – 5 Steps to Get your Google Ads Ready

Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....

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GlowMetrics

Posted by

Nicola Russell

Jun 12th 2023

Digital Marketing Insights

3 min read

Introducing Google Merchant Center Next

Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...

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GlowMetrics

Posted by

Nicola Russell

Mar 4th 2023

Digital Marketing Insights

5 min read

How Internal Links Can Improve Your Website’s SEO

Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...

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GlowMetrics

Posted by

Nicola Russell

Jan 17th 2023

SEO

6 min read

2023 SEO Forecast: What to Expect & How To Prepare

As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...

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GlowMetrics

Posted by

Nicola Russell

Oct 31st 2022

Google Ads

4 min read

5 Black Friday Tips for Google Search Campaigns

With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...

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GlowMetrics

Posted by

Nicola Russell

Jul 1st 2022

SEO

6 min read

SEO or PPC: Which is Better?

The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...

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GlowMetrics

Posted by

Nicola Russell

May 27th 2022

Digital Marketing Insights

3 min read

Does Ad Strength Matter in Google Ads?

If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...

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GlowMetrics

Posted by

Nicola Russell

Apr 15th 2022

SEO

4 min read

The Quick & Easy Way to Create Structured Data

Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...

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GlowMetrics

Posted by

Nicola Russell

Feb 18th 2022

Digital Marketing Insights

4 min read

How to Find & Fix Orphan Pages

They might not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Fortunately, finding orphan pages is...

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GlowMetrics

Posted by

Nicola Russell

Dec 5th 2021

Digital Marketing Insights

5 min read

Getting Started with Structured Data

Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating and implementing Structured Data on your site. In 1998, search engines weren’t...

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GlowMetrics

Posted by

Nicola Russell

Nov 15th 2021

Digital Marketing Insights

5 min read

Do You Still Need to Disavow Links in 2021?

Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO...

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GlowMetrics

Posted by

Nicola Russell

Oct 15th 2021

Digital Marketing Insights

6 min read

Featured Snippets & How to Optimise for Them

Everyone wants to be #1 in the Google search results, but for many queries being ranked #1 isn't enough anymore. Often we're seeing featured snippets taking the top spot. But...

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GlowMetrics

Posted by

Nicola Russell

Sep 8th 2021

Digital Marketing Insights

3 min read

Auction Insights in Looker Studio

The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. We've talked about how to...

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GlowMetrics

Posted by

Nicola Russell

Jul 21st 2021

Digital Marketing Insights

5 min read

Google Ads: Important Metrics to Monitor

You've launched your Google Ads campaign and after a few weeks, you're super excited to dive in and start optimising your campaign. You log into Google Ads...and you don't even...

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GlowMetrics

Posted by

Nicola Russell

Apr 10th 2021

Digital Marketing Insights

4 min read

Google Autocomplete for SEO

Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions appear: Autocomplete...

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GlowMetrics

Posted by

Nicola Russell

Feb 23rd 2021

Digital Marketing Insights

4 min read

Exclude Mobile App Placements in Google Display

Display ads can be an extremely useful part of any Google Ads campaign. Not only do they offer a more cost-effective reach than a Google Search campaign, but they also...

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GlowMetrics

Posted by

Nicola Russell

Jan 22nd 2021

Digital Marketing Insights

6 min read

Best Practice & Reporting for Responsive Search Ads

Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation....

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GlowMetrics

Posted by

Nicola Russell

Jan 18th 2021

Digital Marketing Insights

5 min read

How to Use the Google Ads Auction Insights Report

Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google...

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GlowMetrics

Posted by

Nicola Russell

Nov 9th 2020

Digital Marketing Insights

6 min read

6 Ways to Prep Your Google Ads Campaigns for Black Friday

Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...

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GlowMetrics

Posted by

Nicola Russell

Sep 1st 2020

4 min read

Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor

Google is always changing and tweaking their algorithm. Most of the changes they don’t announce so when they do, you know it’s going to be a big deal and back...

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GlowMetrics

Posted by

Nicola Russell

Nov 27th 2019

Digital Marketing Insights

4 min read

How to Set Up A Smart Shopping Campaign in Google Ads

Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear that automation...

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GlowMetrics

Posted by

Nicola Russell

Nov 11th 2019

Digital Marketing Insights

3 min read

Google Ads Lead Form Extensions

Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not...

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GlowMetrics

Posted by

Nicola Russell

Oct 25th 2019

Digital Marketing Insights

4 min read

5 Reasons PPC needs Google Tag Manager

Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...

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GlowMetrics

Posted by

Nicola Russell

Oct 1st 2019

Digital Analytics Insights

3 min read

Google Data Studio: Edit the Layout of the Navigation Menu

Editor's Note -  2022 Update: Google has added new navigation options to Looker Studio, with the new Tab layout offering a clean and intuitive method of report navigation. There's also...

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GlowMetrics

Posted by

Nicola Russell

Sep 30th 2019

Digital Marketing Insights

3 min read

Average Position is Dead! Long Live Impression Share

It’s time to say goodbye to Avg. Position; it’s been a part of Google Ads (formally Google AdWords) from the start, but now it’s no more, starting from September 30th...

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GlowMetrics

Posted by

Nicola Russell

Sep 20th 2019

Digital Marketing Insights

3 min read

Why You Should Consider Using LinkedIn Lead Gen Ads

LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate recruitment platform, but...

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GlowMetrics

Posted by

Nicola Russell

Jul 30th 2019

Google Ads

4 min read

Quality Score Analysis & Data Studio

What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost...

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GlowMetrics

Posted by

Nicola Russell

Jun 25th 2019

Digital Marketing Insights

8 min read

Mini Technical SEO Audit Checklist

All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread...

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GlowMetrics

Posted by

Nicola Russell

Feb 15th 2019

Digital Analytics Insights

4 min read

It’s Time to Check your Google Analytics for Amazon Bot Spam

UPDATE: As of 4th February 2020, the 'Network Domain' and 'Service Provider' dimensions in Google Analytics have been marked as 'no longer supported' and are returning (not set) values -...

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