Joanne Kearney, Author at GlowMetrics

Joanne Kearney

Joanne has over 10 years’ experience working in digital analytics, executing and managing many large scale projects across the UK and Ireland. Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events.

Read our blogs from Joanne Kearney


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Joanne Kearney

Apr 30th 2024

Digital Analytics Insights

4 min read

Using GA4 to Inform a Website Redesign

Are you planning a website redesign? Before diving in, have you conducted thorough research using previously collected user data? In today's data-driven world, there’s no excuse not to use the...

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Joanne Kearney

Nov 11th 2022

Digital Analytics Insights

6 min read

Migrating to GA4 and GA4 Reports for eCommerce

This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...

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Joanne Kearney

Oct 18th 2022

Google Analytics

5 min read

12 Simple Steps To Exclude Internal Traffic From GA4

Stopping internal traffic from being reported in your Universal Analytics account used to be so simple. it’s a little trickier now in GA4 - but we're here to help! Follow...

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Posted by

Joanne Kearney

Sep 11th 2021

Digital Analytics Insights

4 min read

Channel Grouping (Other) and How to Fix It In Google Analytics

Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...

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Posted by

Joanne Kearney

Jul 16th 2021

Digital Analytics Insights

4 min read

5-Step Guide To View Site Search Terms In GA4

Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the...

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Posted by

Joanne Kearney

Apr 30th 2021

Digital Analytics Insights

7 min read

Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)

Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...

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Posted by

Joanne Kearney

Mar 19th 2021

Google Analytics

3 min read

Setting up Site Search in GA4

When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but...

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Posted by

Joanne Kearney

Dec 23rd 2020

5 min read

Goodbye 2020 and Hello Cookie Monster 2021

  So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of...

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Posted by

Joanne Kearney

Nov 25th 2020

Digital Analytics Insights

5 min read

GA4 – The new Google Analytics, should you upgrade?

Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving privacy...

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Posted by

Joanne Kearney

Aug 19th 2019

Digital Analytics Insights

3 min read

How to use the Google Analytics Referral Exclusion List

Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...

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Posted by

Joanne Kearney

Nov 8th 2017

Digital Marketing Insights

2 min read

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...

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Posted by

Joanne Kearney

Mar 3rd 2017

Digital Analytics Insights

4 min read

From Fake News To Fake Metrics

In keeping with the trend in fake news, we've decided to look at some fake metrics this month. These are metrics that we would always warn people to carefully consider,...

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Posted by

Joanne Kearney

Dec 12th 2013

2 min read

Web Analytics: The challenge and the reward

It's one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail? By...

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