Read our blogs from Joanne Kearney
Posted by
Joanne Kearney
Nov 11th 2022
Digital Analytics Insights
6 min read
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Posted by
Joanne Kearney
Oct 18th 2022
Google Analytics
4 min read
12 Simple Steps To Exclude Internal Traffic From GA4
Stopping internal traffic from being reported in your Universal Analytics account used to be so simple - it’s a little tricker now in GA4. We're here to help - if...
Posted by
Joanne Kearney
Sep 11th 2021
Digital Analytics Insights
4 min read
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...
Posted by
Joanne Kearney
Jul 16th 2021
Digital Analytics Insights
4 min read
5-Step Guide To View Site Search Terms In GA4
Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the...
Posted by
Joanne Kearney
Apr 30th 2021
Digital Analytics Insights
7 min read
Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)
Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...
Posted by
Joanne Kearney
Mar 19th 2021
Google Analytics
3 min read
Setting up Site Search in GA4
When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but...
Posted by
Joanne Kearney
Dec 23rd 2020
5 min read
Goodbye 2020 and Hello Cookie Monster 2021
So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of...
Posted by
Joanne Kearney
Nov 25th 2020
Digital Analytics Insights
5 min read
GA4 – The new Google Analytics, should you upgrade?
Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving privacy...
Posted by
Joanne Kearney
Aug 19th 2019
Digital Analytics Insights
3 min read
How to use the Google Analytics Referral Exclusion List
Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...
Posted by
Joanne Kearney
Nov 8th 2017
Digital Marketing Insights
2 min read
Most Expensive Google AdWords Keywords in Ireland
Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...
Posted by
Joanne Kearney
Mar 3rd 2017
Digital Analytics Insights
4 min read
From Fake News To Fake Metrics
In keeping with the trend in fake news, we've decided to look at some fake metrics this month. These are metrics that we would always warn people to carefully consider,...
Posted by
Joanne Kearney
Dec 12th 2013
2 min read
Web Analytics: The challenge and the reward
It's one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail? By...