Michael Wilson, Author at GlowMetrics

Michael Wilson

Michael is the Director of Strategy at GlowMetrics, implementing complex tracking for our largest clients via Google Tag Manager while steering our wider work across the Google Marketing Platform.

Read our blogs from Michael Wilson


GlowMetrics

Posted by

Michael Wilson

May 30th 2024

Digital Analytics Insights

4 min read

How To: Collect GCLID from Google Ads in GA4 via GTM

If you've been wondering how to store the GCLID parameter from your user's Google Ads clicks in GA4, this is the guide for you.  If you've found your way here...

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GlowMetrics

Posted by

Michael Wilson

Jan 18th 2023

Digital Analytics Insights

5 min read

Six Steps to Smooth Transition from UA to GA4 in 2023

Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...

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GlowMetrics

Posted by

Michael Wilson

Sep 20th 2022

Digital Analytics Insights

4 min read

Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4

FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this FBCLID identifier...

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GlowMetrics

Posted by

Michael Wilson

Dec 2nd 2021

Digital Analytics Insights

2 min read

What is /trafficbot.life and why is it appearing in Google Analytics?

There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021.  One of the most common issues we saw came from /trafficbot.life and...

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GlowMetrics

Posted by

Michael Wilson

Oct 22nd 2021

Digital Analytics Insights

4 min read

GA4 Event Tracking via GTM – Where are my Event Parameters?

The latest version of Google Analytics - GA4 - brings a whole new measurement framework.  It also requires a whole new set of Google Analytics tags to be configured via...

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GlowMetrics

Posted by

Michael Wilson

Jun 25th 2021

Digital Analytics Insights

3 min read

How To Pull in Header Text as a Variable Using Google Tag Manager

If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using...

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GlowMetrics

Posted by

Michael Wilson

May 21st 2021

Google Analytics

3 min read

Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…

Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've seen happen...

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GlowMetrics

Posted by

Michael Wilson

Mar 23rd 2021

Digital Analytics Insights

4 min read

How to Test CSS Selectors Using the Chrome Dev Console

If you've been using Google Tag Manager for a while, you've probably encountered a scenario where you want to distinguish between clicks on buttons that don't have unique IDs or...

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GlowMetrics

Posted by

Michael Wilson

Nov 16th 2020

4 min read

New Google Tag Manager Preview Mode (October 2020) – Tag Assistant

We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...

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GlowMetrics

Posted by

Michael Wilson

Aug 19th 2020

Google Tag Manager

3 min read

Server Side Tagging in Google Tag Manager – What is it? Should we use it?

Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface.  Until now, GTM has been...

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GlowMetrics

Posted by

Michael Wilson

Jul 10th 2020

Digital Analytics Insights

3 min read

Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable

Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient...

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GlowMetrics

Posted by

Michael Wilson

Jan 14th 2020

2 min read

Introduction to Google Tag Manager

We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too.  If you’ve no...

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GlowMetrics

Posted by

Michael Wilson

Nov 12th 2019

Company Updates

3 min read

Google Marketing Platform Partner Summit 2019

Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit since...

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GlowMetrics

Posted by

Michael Wilson

Mar 28th 2019

3 min read

What are Trigger Groups in Google Tag Manager?

You might have noticed a new addition to the Google Tag Manager interface this week, as Google released a new trigger type - Trigger Groups.  Wondering what a Trigger Group...

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GlowMetrics

Posted by

Michael Wilson

Jan 31st 2019

Digital Analytics Insights

2 min read

When to Update Your Referral Exclusion List in Google Analytics?

One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process...

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GlowMetrics

Posted by

Michael Wilson

Jan 8th 2019

Digital Analytics Insights

3 min read

Calculated Fields in Looker Studio – How to Use Text Functions

Have you ever set up a report in Looker Studio and realised your data isn’t as clean as you’d like it to be? Maybe you’ve used inconsistent naming conventions in...

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GlowMetrics

Posted by

Michael Wilson

Jul 12th 2018

Digital Analytics Insights

2 min read

What is FBCLID? How To Remove FBCLID Parameter from Google Analytics

Editor’s Note –  May 2024 This blog addresses how to remove the FBCLID parameter from Universal Analytics, but with GA4 the new normal, now seems like a good time to...

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GlowMetrics

Posted by

Michael Wilson

May 24th 2018

Google Tag Manager

3 min read

Tracking Youtube Videos via GTM in 2018 (Using New Built-In Youtube Trigger)

It used to be a lot more difficult tracking embedded Youtube video plays using Google Tag Manager.  You either had to write your own custom script to listen for the...

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GlowMetrics

Posted by

Michael Wilson

Nov 17th 2017

Digital Analytics Insights

3 min read

Google Tag Manager – Top 10 Tips for GTM Beginners

Google Tag Manager is an incredibly powerful tool - we use it daily to add all sorts of marketing and analytics tags for our clients.  If you're just getting started,...

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GlowMetrics

Posted by

Michael Wilson

Sep 14th 2017

3 min read

Google Analytics Certified Partner (GACP) Summit 2017 in San Francisco

The Google Analytics Certified Partner Summit 2017 took place in the Fairmont Hotel, San Francisco on the 30th and 31st August.  We were there along with representatives from approximately 500 other GACP...

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GlowMetrics

Posted by

Michael Wilson

Feb 6th 2017

Digital Analytics Insights

2 min read

How to Backup a Google Tag Manager Container

You may have heard about a number of Google Tag Manager containers which temporarily disappeared recently. Google, to their credit, rectified the situation quickly and the containers were restored again...

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GlowMetrics

Posted by

Michael Wilson

Jan 13th 2017

Google Tag Manager

2 min read

Tracking Clicks to Email via Google Tag Manager

Do you have a number of email links on your website such as this one - michael@glowmetrics.com - which uses "mailto:" at the beginning to directly open the user's mail client...

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GlowMetrics

Posted by

Michael Wilson

Jun 24th 2016

3 min read

Top 5 Google Tag Manager Mistakes

Google Tag Manager is a really useful tool – it’s allowed us to help our clients get more out of their analytics implementation and has allowed their marketing teams to take...

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GlowMetrics

Posted by

Michael Wilson

Mar 24th 2016

Digital Analytics Insights

2 min read

Outbound Link Tracking via Google Tag Manager

Want to know which links your visitors are clicking on on your website and where they head off to? If you have a link to a third party website, by...

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GlowMetrics

Posted by

Michael Wilson

May 8th 2015

2 min read

Google Tag Manager v2 – What’s Changed?

One of the most useful tools we’ve found over the last year or so has been Google Tag Manager – it’s allowed us to help our clients set up their...

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GlowMetrics

Posted by

Michael Wilson

Mar 13th 2015

Digital Analytics Insights

2 min read

Cohort Analysis (Beta) – Another new Google Analytics report!

Following on from the Active Users (Beta) Report we discovered recently, we've noticed another new addition in Google Analytics, the Cohort Analysis (Beta) Report.  If you don’t have access to it yet,...

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GlowMetrics

Posted by

Michael Wilson

Mar 12th 2015

Digital Analytics Insights

2 min read

Calculated Metrics (Beta) – new Google Analytics feature rolling out

Google Analytics have released another great feature, and this is one of my favourite updates so far.  You can now work out a key metric based on data that’s already...

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GlowMetrics

Posted by

Michael Wilson

Mar 8th 2015

Digital Analytics Insights

2 min read

Lifetime Value (Beta) – New Google Analytics report!

Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’...

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GlowMetrics

Posted by

Michael Wilson

Jan 19th 2015

Digital Analytics Insights

< 1 min read

Active Users (Beta) – New Google Analytics Report!

We’ve recently come across the Active Users Report in Google Analytics. It’s still in Beta and is only available for a few of our clients’ accounts so far.  Spotted it...

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GlowMetrics

Posted by

Michael Wilson

Oct 29th 2014

Digital Marketing Insights

3 min read

Twitter’s Advanced Search for Local Businesses

One of my favourite things about Twitter is the fact it’s such an open platform. Yes, that means trolling is an issue but on the other hand, the opportunities are...

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