Read our blogs from Anna Growcott
Posted by
Anna Growcott
Feb 9th 2024
Digital Marketing Insights
5 min read
Is Social Media The New Search Engine?
With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...
Posted by
Anna Growcott
Nov 3rd 2023
Digital Marketing Insights
3 min read
A Guide To TikTok Paid Ad Formats
TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...
Posted by
Anna Growcott
May 31st 2023
Digital Marketing Insights
2 min read
Maximise Your CRM Data In Your Google Ads Account
As we move into a cookieless world it’s imperative that we utilise our first party data to make smarter decisions. The information gathered from your CRM is a great way...
Posted by
Anna Growcott
Feb 22nd 2023
Digital Marketing Insights
2 min read
How To Use ChatGPT For SEO
By now most people have probably heard of and sampled ChatGPT which launched at the end of 2022. The AI model has the ability to answer questions, write emails, generate...
Posted by
Anna Growcott
Sep 26th 2022
Digital Marketing Insights
3 min read
Why UX Should Be A Priority For Digital Marketers
It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative...
Posted by
Anna Growcott
Sep 11th 2022
Google Ads
2 min read
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...
Posted by
Anna Growcott
Jul 4th 2022
Digital Marketing Insights
3 min read
How To Create A LinkedIn Newsletter
Back in March 2022 LinkedIn announced that businesses could add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to...
Posted by
Anna Growcott
Jun 28th 2022
Digital Marketing Insights
2 min read
What Exactly is E-E-A-T and Why It’s Important for SEO
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness and the concept comes from Google’s Search Quality Rater guidelines. E-E-A-T is one of many guidelines Google uses to determine whether the...
Posted by
Anna Growcott
May 20th 2022
Digital Marketing Insights
3 min read
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...
Posted by
Anna Growcott
Oct 13th 2017
Digital Marketing Insights
2 min read
How to Link To LinkedIn from Data Studio
Googles relatively new tool, Google Data Studio, allows you to create branded reports with beautiful data visualisations to share with your clients. Not heard of Google Data Studio? Check out...