Anna Growcott, Author at GlowMetrics

Anna Growcott

Anna is a Digital Marketing Executive at GlowMetrics, working on digital marketing campaigns for a wide range of clients. Anna specialises in PPC, SEO and paid social.

Read our blogs from Anna Growcott


GlowMetrics

Posted by

Anna Growcott

Nov 3rd 2023

Digital Marketing Insights

3 min read

A Guide To TikTok Paid Ad Formats

TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...

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GlowMetrics

Posted by

Anna Growcott

May 31st 2023

Digital Marketing Insights

2 min read

Maximise Your CRM Data In Your Google Ads Account

As we move into a cookieless world it’s imperative that we utilise our first party data to make smarter decisions. The information gathered from your CRM is a great way...

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GlowMetrics

Posted by

Anna Growcott

Feb 22nd 2023

Digital Marketing Insights

2 min read

How To Use ChatGPT For SEO

By now most people have probably heard of and sampled ChatGPT which launched at the end of 2022. The AI model has the ability to answer questions, write emails, generate...

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GlowMetrics

Posted by

Anna Growcott

Sep 26th 2022

Digital Marketing Insights

3 min read

Why UX Should Be A Priority For Digital Marketers

It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative...

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GlowMetrics

Posted by

Anna Growcott

Sep 11th 2022

Google Ads

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

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GlowMetrics

Posted by

Anna Growcott

Jul 4th 2022

Digital Marketing Insights

2 min read

Introducing the new Newsletter Publishing Option on LinkedIn

LinkedIn has recently announced that businesses can now add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to modernise...

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GlowMetrics

Posted by

Anna Growcott

Jun 28th 2022

Digital Marketing Insights

2 min read

What Exactly is E-A-T and Why It’s Important for SEO

Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...

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GlowMetrics

Posted by

Anna Growcott

May 20th 2022

Digital Marketing Insights

3 min read

How To Prevent Google From Rewriting Your Title Tags

Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...

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GlowMetrics

Posted by

Anna Growcott

Oct 13th 2017

Digital Marketing Insights

2 min read

How to Link To LinkedIn from Data Studio

Googles relatively new tool, Google Data Studio, allows you to create branded reports with beautiful data visualisations to share with your clients. Not heard of Google Data Studio? Check out...

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