A Guide To TikTok Paid Ad Formats

TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an estimated global user-base of over 1 billion, it’s difficult to find a brand that hasn’t heard of TikTok. TikTok has become the sixth most-used social media platform in the world in just a few short years. 

These are just a few of the reasons why so many brands choose to advertise on TikTok. In this blog we will look at the various paid ad types on TikTok to help you decide which is best for your business. 

 

In-Feed Ads

An In-Feed ad is a short video, or a still image, that appears in the ‘For You’ feed with the same look and feel as standard user posts.  

It features a clickable call-to-action that will drive users to your business account, to app downloads, or to external landing pages.

Image Ads 

You don’t have to make videos to advertise on Tiktok. Image ads are still images that include a brand or app name and ad text. Image ads may feature a picture in JPG, JPEG, or .PNG, along with text and a brand or an app logo.

Video Ads

This is one of the most common forms of TikTok advertising. Video ads are made by brands or creators and posted through a TikTok Ads Manager account.

Video ads look like regular TikTok’s, but any interaction with a video ad leads to a landing page or an app install.

TikTok video ads link directly to whatever is being advertised.

Carousel Ads 

TikTok carousel ads allow advertisers to share up to 10 images and unique captions in a single ad. Advertisers can:

• Use each frame of the carousel to tell a story, feature a different product or show features of the same product.
• Point to a single URL for the entire carousel, or a unique URL for each image.

TikTok Carousel ads will support horizontal or square images.

Using TikTok carousel ads can be a great opportunity to:

• Showcase product releases or popular collections.
• Announce a challenge, giveaway, or flash sale.

TopView Ads

TopView Ads are a popular choice for brands that want to be seen as they are the first thing users see when they open the TikTok app. They are a great way to increase brand exposure. TopView Ads are fully customisable, clickable video ads that last for up to 60 seconds and are shown to every user before any other content on the platform. 

TopView Ads are effective because they guarantee a broad reach and a high number of impressions: 71% of users agree that the ads ‘grab their attention’. 

Spark Ads 

TikTok Spark Ads is a native ad format that enables you to leverage organic TikTok posts and their features in your advertising. This unique format lets you publish ads:

• ​Using your own TikTok account’s posts.
• ​Using organic posts made by other creators – with their authorisation.

They appear in your profile just like your other TikToks, and won’t disappear once you stop paying to promote them.

TikTok Spark Ads can further leverage highly engaging organic posts increasing reach and brand discovery without changing the advertising experience.

TikTok Spark Ads allows brands and businesses to combine together the power of organic TikTok videos and with in-depth targeting, optimisation, tracking and ROI measurement.

Brand Takeover Ads 

TikTok Brand Takeover ads appear as soon as users open the TikTok app, takes over the screen for a few seconds, and then changes into an In-feed video ad. They’re also visible on the “For You Page” as still images, videos, or gifs with clickable links that send users to landing pages within TikTok.

They successfully generate mass awareness and drive sales as the ads pop up in front of a relevant audience. You can also create and add your own custom logo to help stay at the forefront of people’s minds and to help users remember your brand.

 

Whether you want to sell more of your products or services or drive relevant, targeted traffic to your website, TikTok ads can help you reach a wide highly engaged audience quickly and effectively. 

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