Read our blogs from Conor Ross
Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
4 min read
Adding Sparklines to Scorecards in Looker Studio
With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...
Posted by
Conor Ross
Oct 13th 2022
Digital Analytics Insights
3 min read
Introducing Looker Studio
The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting and data visualisation tool Google...
Posted by
Conor Ross
Oct 1st 2022
Digital Analytics Insights
5 min read
Five of the Best New Features in Google Data Studio
There has been a whole range of new features added to Google Data Studio throughout 2021, with many of the updates and additions offering improved usability and a streamlined experience...
Posted by
Conor Ross
Sep 16th 2022
Digital Marketing Insights
5 min read
What is Google’s Helpful Content Update?
Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011, with many SEOs predicting that the Helpful...
Posted by
Conor Ross
Dec 3rd 2021
Google Analytics
6 min read
Reference Lines and Trend Lines in Data Studio
Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Data Studio, can be a tough task. Rarely does a week go by without...
Posted by
Conor Ross
May 27th 2021
Google Data Studio
4 min read
Report Publishing and Draft Modes in Data Studio
The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly...
Posted by
Conor Ross
May 11th 2021
Google Data Studio
6 min read
Page Navigation Options in Google Data Studio
The structure and layout of your Google Data Studio dashboards are massively important aspects of data visualisation, as these provide the framework for users to navigate your reports. There’s no...
Posted by
Conor Ross
May 8th 2021
Digital Analytics Insights
5 min read
A Guide To Using Filters in Google Data Studio
Filters are a key part of any dashboard in Data Studio, as they help you to present and visualise the data most relevant to you and your report users. Most...
Posted by
Conor Ross
Apr 16th 2021
Google Analytics
5 min read
Sharing Reports and Dashboards in Google Data Studio
One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and reports with others, making it a brilliant way to efficiently...
Posted by
Conor Ross
Jan 29th 2021
Digital Analytics Insights
7 min read
How To Uplift Data Based On Cookie Opt-In Rates in Data Studio
The topic of cookies and opt-in rates is becoming increasingly important in the world of digital analytics as we navigate 2021 and beyond, with Google Analytics tracking often not considered...
Posted by
Conor Ross
Dec 14th 2020
Digital Analytics Insights
4 min read
How To Extract Themes from Images in Data Studio
Presenting data in a more visually engaging way is becoming more and more popular as people realise the benefits of creating data dashboards that are visually appealing, easier to read...
Posted by
Conor Ross
Oct 19th 2020
Digital Analytics Insights
4 min read
Connecting Google Surveys to Data Studio
Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online surveys, either...
Posted by
Conor Ross
Oct 6th 2020
Digital Analytics Insights
3 min read
Data Studio Showcase: Formula 1 2020
Data visualisation is fast becoming one of the most important aspects of driving a data driven decision making process, supporting the presentation of key statistics and important information in a...
Posted by
Conor Ross
Jan 16th 2020
Digital Analytics Insights
3 min read
Navigation Buttons in Google Data Studio
Guide Users Through Your Data Dashboards Creating an intuitive user experience is a hugely important aspect of web design, and there is no reason that the same principles shouldn’t be...
Posted by
Conor Ross
Jan 14th 2020
Google Data Studio
3 min read
Using Hyperlinks in Google Data Studio
Google Data Studio is absolutely packed with features, and it can take a while to get accustomed to the number of tools at your disposal. There are many features that...
Posted by
Conor Ross
Nov 13th 2019
Digital Marketing Insights
4 min read
A Starter’s Guide To Negative Keywords
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...
Posted by
Conor Ross
Nov 7th 2019
Digital Analytics Insights
3 min read
Comparison Metrics in Data Studio
Google Data Studio is a brilliant way of presenting the most relevant data from any source, in a way that’s easy to understand, interpret, and share. Whether it’s Google Analytics,...
Posted by
Conor Ross
Sep 10th 2019
Digital Analytics Insights
2 min read
Installing the Anti-Flicker Snippet for Google Optimize
One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re...
Posted by
Conor Ross
Jul 22nd 2019
Digital Analytics Insights
< 1 min read
Data Visualisation: Rugby World Cup Statistics
Data Visualisation in Google Data Studio Data Visualisation is a crucial aspect of presenting statistics and information in a way that can be easily be understood and analysed. There is...
Posted by
Conor Ross
Jun 9th 2019
Digital Analytics Insights
3 min read
Data Dashboard for Paid Social Campaigns
It can be time-consuming to keep track of all your Paid Social Campaigns, with each campaign running on a different channel or platform. Using Google Data Studio, you can collate...
Posted by
Conor Ross
Apr 29th 2019
6 min read
Google Data Studio: An Overview of New Features
An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through a...
Posted by
Conor Ross
Jan 25th 2019
Google Optimize
2 min read
Stop & Edit | Latest Features from Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site,...
Posted by
Conor Ross
Jan 18th 2019
Digital Marketing Insights
4 min read
A Beginner’s Guide to Bing Webmaster Tools
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the...
Posted by
Conor Ross
Dec 9th 2018
Digital Analytics Insights
4 min read
Getting The Most From Google Optimize
You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re...