Conor Ross, Author at GlowMetrics

Conor Ross

Conor specialises in data visualisation, designing and creating bespoke data dashboards and automated reports with Looker Studio. With a background in Psychology and Research Methods, he also works on projects focused on improving customer experience and website usability through A/B Testing and Personalisation.

Read our blogs from Conor Ross


GlowMetrics

Posted by

Conor Ross

Nov 22nd 2023

Digital Analytics Insights

4 min read

Adding Sparklines to Scorecards in Looker Studio

With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...

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GlowMetrics

Posted by

Conor Ross

Oct 13th 2022

Digital Analytics Insights

3 min read

Introducing Looker Studio

The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting and data visualisation tool Google...

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GlowMetrics

Posted by

Conor Ross

Oct 1st 2022

Digital Analytics Insights

5 min read

Five of the Best New Features in Google Data Studio

There has been a whole range of new features added to Google Data Studio throughout 2021, with many of the updates and additions offering improved usability and a streamlined experience...

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GlowMetrics

Posted by

Conor Ross

Sep 16th 2022

Digital Marketing Insights

5 min read

What is Google’s Helpful Content Update?

Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011, with many SEOs predicting that the Helpful...

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GlowMetrics

Posted by

Conor Ross

Dec 3rd 2021

Google Analytics

6 min read

Reference Lines and Trend Lines in Looker Studio

Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Looker Studio, can be a tough task. Rarely does a week go by without...

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GlowMetrics

Posted by

Conor Ross

May 27th 2021

Google Data Studio

4 min read

Report Publishing and Draft Modes in Data Studio

The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly...

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GlowMetrics

Posted by

Conor Ross

May 11th 2021

Google Data Studio

6 min read

Page Navigation Options in Looker Studio

The structure and layout of your Looker Studio dashboards (formerly known as Google Data Studio) are massively important aspects of data visualisation, as these provide the framework for users to...

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GlowMetrics

Posted by

Conor Ross

May 8th 2021

Digital Analytics Insights

5 min read

A Guide To Using Filters in Looker Studio

Filters are a key part of any dashboard in Looker Studio (formerly Data Studio), as they help you to present and visualise the data most relevant to you and your...

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GlowMetrics

Posted by

Conor Ross

Apr 16th 2021

Google Analytics

5 min read

Sharing Reports and Dashboards in Google Data Studio

One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and reports with others, making it a brilliant way to efficiently...

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GlowMetrics

Posted by

Conor Ross

Jan 29th 2021

Digital Analytics Insights

7 min read

How To Uplift Data Based On Cookie Opt-In Rates in Data Studio

The topic of cookies and opt-in rates is becoming increasingly important in the world of digital analytics as we navigate 2021 and beyond, with Google Analytics tracking often not considered...

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GlowMetrics

Posted by

Conor Ross

Dec 14th 2020

Digital Analytics Insights

4 min read

How To Extract Themes from Images in Data Studio

Presenting data in a more visually engaging way is becoming more and more popular as people realise the benefits of creating data dashboards that are visually appealing, easier to read...

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Posted by

Conor Ross

Oct 19th 2020

Digital Analytics Insights

4 min read

Connecting Google Surveys to Data Studio

Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online surveys, either...

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GlowMetrics

Posted by

Conor Ross

Oct 6th 2020

Digital Analytics Insights

3 min read

Data Studio Showcase: Formula 1 2020

Data visualisation is fast becoming one of the most important aspects of driving a data driven decision making process, supporting the presentation of key statistics and important information in a...

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GlowMetrics

Posted by

Conor Ross

Jan 16th 2020

Digital Analytics Insights

3 min read

Navigation Buttons in Google Data Studio

Guide Users Through Your Data Dashboards Creating an intuitive user experience is a hugely important aspect of web design, and there is no reason that the same principles shouldn’t be...

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GlowMetrics

Posted by

Conor Ross

Jan 14th 2020

Google Data Studio

3 min read

Using Hyperlinks in Looker Studio

Looker Studio (formerly known as Google Data Studio) is packed with features, and it can take a while to get accustomed to the number of tools at your disposal. There...

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GlowMetrics

Posted by

Conor Ross

Nov 13th 2019

Digital Marketing Insights

4 min read

A Starter’s Guide To Negative Keywords

Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...

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GlowMetrics

Posted by

Conor Ross

Nov 7th 2019

Digital Analytics Insights

3 min read

Comparison Metrics in Data Studio

Looker Studio (formerly known as Google Data Studio) is a brilliant way of presenting the most relevant data from any source, in a way that’s easy to understand, interpret, and...

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GlowMetrics

Posted by

Conor Ross

Sep 10th 2019

Digital Analytics Insights

3 min read

Installing the Anti-Flicker Snippet for Google Optimize

One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re...

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GlowMetrics

Posted by

Conor Ross

Jul 22nd 2019

Digital Analytics Insights

< 1 min read

Data Visualisation: Rugby World Cup Statistics

Data Visualisation in Google Data Studio Data Visualisation is a crucial aspect of presenting statistics and information in a way that can be easily be understood and analysed. There is...

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GlowMetrics

Posted by

Conor Ross

Jun 9th 2019

Digital Analytics Insights

3 min read

Data Dashboard for Paid Social Campaigns

It can be time-consuming to keep track of all your Paid Social Campaigns, with each campaign running on a different channel or platform. Using Google Data Studio, you can collate...

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Posted by

Conor Ross

Apr 29th 2019

6 min read

Google Data Studio: An Overview of New Features

An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through a...

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GlowMetrics

Posted by

Conor Ross

Jan 25th 2019

Google Optimize

2 min read

Stop & Edit | Latest Features from Google Optimize

Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site,...

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GlowMetrics

Posted by

Conor Ross

Jan 18th 2019

Digital Marketing Insights

4 min read

A Beginner’s Guide to Bing Webmaster Tools

While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the...

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GlowMetrics

Posted by

Conor Ross

Dec 9th 2018

Digital Analytics Insights

4 min read

Getting The Most From Google Optimize

You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re...

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