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Posted by
Kyle Crooks
Sep 29th 2021
Google Ads
5 min read
Google Search Match Types: How do Keyword Match Types Work?
In this blog post, we will look at the Google keyword match types in their most up to date form. Match types are the bread and butter of Google Search...
Posted by
Joanne Kearney
Sep 11th 2021
Google Analytics
5 min read
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...
Posted by
Nicola Bell
Sep 8th 2021
Google Data Studio
5 min read
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. We've talked about how to...
Posted by
Nicola Bell
Jul 21st 2021
Google Ads
5 min read
Google Ads: Important Metrics to Monitor
You've launched your Google Ads campaign and after a few weeks, you're super excited to dive in and start optimising your campaign. You log into Google Ads...and you don't even...
Posted by
Joanne Kearney
Jul 16th 2021
Google Analytics
5 min read
5-Step Guide To View Site Search Terms In GA4
Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the...
Posted by
Michael Wilson
Jun 25th 2021
Web Analytics
5 min read
How To Pull in Header Text as a Variable Using Google Tag Manager
If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using...
Posted by
Conor Ross
May 27th 2021
Web Analytics
5 min read
Report Publishing and Draft Modes in Data Studio
Report Publishing and Draft Modes in Data Studio The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small,...
Posted by
Michael Wilson
May 21st 2021
Google Analytics
5 min read
Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…
Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've seen happen...
Posted by
Conor Ross
May 11th 2021
Google Data Studio
5 min read
Page Navigation Options in Google Data Studio
Page Navigation Options in Google Data Studio Adding Pages, Sections, Dividers, Headers, and Icons The structure and layout of your Google Data Studio dashboards are massively important aspects of data...