Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited...
Digital Analytics Insights
Search Insights...
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard...
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked...
Overcoming the GA4 Quotas in Looker Studio
Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be...
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Introducing Looker Studio
Introducing Looker Studio: The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting...
Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4
FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this...
Top Tips to Pass the Google Analytics Individual Qualification Exam
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google...
Sign up for our Newsletter


Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us: