The Active Users (Beta) Report in Google Analytics is only available to a limited number of accounts for now. We’ve tried it out, want to know more?
Did you know that by 2020 it is predicted that around 40% of UK ecommerce sales will come from outside the UK? Or that European online retail sales will be worth €233.9bn (£189.6bn) by 2018?
It’s one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but was does the world of web analytics entail?
By definition from the web analytics association it’s the ‘measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage’.
Do you know the difference in your big data from your small, your customer segmentation from your predictive analysis, your bounce rate from your impressions and your standard data reports from actionable insights?
1) Identify Goals
This is #1 when it comes to using a web analytics package effectively and it’s surprising the amount of web analytics accounts that I don’t see goals set up on. Take some time to think about what your website goal are.
Is there a defined page-to-page process that you’d like users to follow through on on your website?
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