As we approach the end of January many of us are adapting to the new year, while some of us are continuing with old habits - they really do die hard. Do you find yourself using...
Google Ads
Search Insights...
How to Set Up A Smart Shopping Campaign in Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear...
A Starter’s Guide To Negative Keywords
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google...
Google Ads Lead Form Extensions (so new they might not even be in your account yet)
Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not even be...
Average Position is Dead! Long Live Impression Share
The often misunderstood metric is being removed from Google Ads and replaced with new impression share metrics.
Quality Score Analysis & Data Studio
What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost per...
How To Utilise Different Match Types in Paid Search
Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty...
It’s beacon, not bacon!
Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the...
The New AdWords Interface is Here…for Good
Last year, Google rolled out the new AdWords interface. To be frank, the reaction in the GlowMetrics’ office wasn’t exactly positive. Despite the new interface being more...
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