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Remarketing: Running successful micro-personalised ad campaigns

This is the first of three blog articles that we’ll be publishing on the topic of remarketing. This article explains what remarketing is and discusses 3 things you should consider before deciding to execute a remarketing campaign. Next week, we’ll be looking at how to set-up remarketing lists in Google Analytics and link them so they can be used in AdWords campaigns. The last blog article will use real-life examples on how remarketing can work successfully to drive sales.

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