Back in March 2022 LinkedIn announced that businesses could add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to modernise newsletters for the social media age. The LinkedIn newsletter is essentially an extension of the Articles function, which enables businesses to create and publish long-form content. Articles have assisted businesses in creating better engagement with followers and invite conversations.
Newsletters work on a similar premise by providing subscriptions to recurring articles with a similar subject matter. What’s great about this new function is that your LinkedIn followers will be notified when you publish your newsletter. This in turn will increase the chances of people seeing and consuming your content. Your followers will also have the opportunity to subscribe to your newsletter so they never miss a beat, it’s a great way for you to reach an even bigger audience, build authority and generate leads.
If you’ve yet to avail of LinkedIn’s Newsletter feature now is the time to act and in this blog we walk you through how to set it up.
How to create a LinkedIn Newsletter
1. Click Write an article below Start a post. This takes you to the publishing tool.
2. Click Create a newsletter.
3. Add a title, description, publishing cadence, and logo for your newsletter and click Done.
4. Once you have created a newsletter, you’ll see your newsletter title near the upper right corner of the page. If you don’t see the newsletter title, click on the dropdown menu and select the newsletter you want to write in.
You can now write the first article for your newsletter. You can publish up to one article every 24 hours.
5. Once the article is ready to be published, click Publish at the top of the screen.
LinkedIn newsletters will make an excellent addition to your marketing toolbox and will afford your business the opportunity to showcase your expertise.
If you found this article useful and would like to have more of our blogs, marketing/analytics news and everything else GlowMetrics sent to you, feel free to subscribe to our monthly newsletter (form below). You can also explore more of the blogs written by our expert team in the Blog section of our site.
Posted by
Anna Growcott
Anna is a Digital Marketing Executive at GlowMetrics, working on digital marketing campaigns for a wide range of clients. Anna specialises in PPC, SEO and paid social.
Read more from Anna GrowcottBrowse by Category
- Social Media
- SEM
- SEO
- Google Ads
Digital Marketing
- Google Analytics
- Google Tag Manager
- Google Opimize
Digital Analytics
Optimise your website and marketing campaign performance with Ireland’s leading digital analytics agency
Sign up to our newsletterEnjoyed reading this article? Find more like it below…
Posted by
Nicola Russell
Sep 20th 2019
Digital Marketing Insights
3 min read
Why You Should Consider Using LinkedIn Lead Gen Ads
LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate recruitment platform, but...
Posted by
Anna Growcott
Sep 26th 2022
Digital Marketing Insights
3 min read
Why UX Should Be A Priority For Digital Marketers
It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative...
Posted by
Joanne Kearney
Nov 8th 2017
Digital Marketing Insights
2 min read
Most Expensive Google AdWords Keywords in Ireland
Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...
Leave a Reply