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Posted by
Kyle Crooks
Dec 21st 2023
Digital Marketing Insights
4 min read
Granting Access to Assets on Meta Business Manager
In life, we experience many complex challenges. What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...
Posted by
Hannah Magorrian
Dec 7th 2023
Digital Analytics Insights
4 min read
Creating Custom Insights in GA4
For most of us, Google Analytics is the go to tool to generate insights and detect any changes or anomalies in your data, but sometimes all that data can be...
Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
4 min read
Adding Sparklines to Scorecards in Looker Studio
With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...
Posted by
Anna Growcott
Nov 3rd 2023
Digital Marketing Insights
3 min read
A Guide To TikTok Paid Ad Formats
TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...
Posted by
Georgia Sloan
Oct 31st 2023
Company Updates
2 min read
Get to know Georgia!
Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...
Posted by
Nicola Russell
Oct 31st 2023
Digital Marketing Insights
4 min read
Black Friday – 5 Steps to Get your Google Ads Ready
Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....
Posted by
Kyle Crooks
Aug 8th 2023
3 min read
A Guide to Audience Signals in GA4
To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...
Posted by
Sadia Parveen
Jul 19th 2023
Digital Marketing Insights
3 min read
5 Features We Love About GA4
We’ll be honest – the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges – some that are proving to be especially frustrating...
Posted by
Kyle Crooks
Jun 13th 2023
Digital Marketing Insights
3 min read
Everything You Need To Know About The 2023 Changes To Meta Shops Have Settled – Jan 2024
At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...