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Posted by
Michael Wilson
Sep 20th 2022
Digital Analytics Insights
4 min read
Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4
FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this FBCLID identifier...
Posted by
Conor Ross
Sep 16th 2022
Digital Marketing Insights
5 min read
What is Google’s Helpful Content Update?
Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011, with many SEOs predicting that the Helpful...
Posted by
Anna Growcott
Sep 11th 2022
Google Ads
2 min read
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...
Posted by
Kyle Crooks
Jul 27th 2022
Digital Marketing Insights
6 min read
9 Free Ways to Improve your LinkedIn Business Page 
A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...
Posted by
Anna Growcott
Jul 4th 2022
Digital Marketing Insights
3 min read
How To Create A LinkedIn Newsletter
Back in March 2022 LinkedIn announced that businesses could add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to...
Posted by
Kyle Crooks
Jul 1st 2022
Digital Marketing Insights
5 min read
9 Ways to Optimise a Performance Max Campaign
Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...
Posted by
Nicola Russell
Jul 1st 2022
SEO
6 min read
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...
Posted by
Anna Growcott
Jun 28th 2022
Digital Marketing Insights
2 min read
What Exactly is E-E-A-T and Why It’s Important for SEO
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness and the concept comes from Google’s Search Quality Rater guidelines. E-E-A-T is one of many guidelines Google uses to determine whether the...
Posted by
Kyle Crooks
Jun 4th 2022
Digital Marketing Insights
4 min read
How to include Google Ads Extension Data in your Google Looker Studio Dashboard
Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...